We are the agency that tells you when to stop spending
Most agencies are paid to keep the budget moving. We are paid to make one number work, and sometimes that means telling a client to pause, fix the offer or answer the phone faster before spending another rupee.
Why we exist
The agency model in India is mostly broken in the same way. A senior person pitches, a junior runs the account, the report is a screenshot of platform numbers, and nobody ever ties the spend back to revenue. Clients leave after six months, a new agency arrives, and the cycle starts again.
We built this differently on purpose. Small senior team. One number agreed upfront. Creative made in house so testing is fast and cheap. Tracking set up before launch so the reporting argument never happens.
How we work
Every engagement starts with an audit, whether you are paying for it or not. We look at the account, the landing page, the offer and the follow up, and then we tell you which of the four is actually the problem. Quite often it is not the ads.
After that it is a weekly rhythm rather than a monthly reveal. You get a report every week, a call every two weeks, and access to the same dashboard we look at. No surprises at the end of the month.
What a first month looks like
- Week 1: audit, tracking fixes and the target number agreed
- Week 2: campaigns and creative live, follow up system in place
- Week 3: first optimisation pass based on real data
- Week 4: report against the target and the plan for month two
Who we are not right for
Businesses looking for the cheapest possible retainer, anyone who wants guaranteed rankings or guaranteed leads, and anyone who cannot answer an enquiry within a working day. We will say so on the first call rather than take the money.
Four things we will not compromise on
One number beats ten dashboards
We agree the metric that decides success before the work starts, and every report opens with it. Everything else is supporting detail.
Your accounts, your data
We work inside your Business Manager, your Google Ads account and your analytics. If we part ways, nothing walks out of the door with us.
Bad news travels fast
If something is not working you hear it from us in the weekly report, not three months later when the budget is gone.
Small team, senior people
The person in your kick off call is the person running your account. No handover to a junior after the pitch.
How the agency grew
- 172017
Started as two people and one client
A single Google Ads account for a local manufacturer, run out of a shared office.
- 192019
Added the creative studio
Buying our own camera and lighting kit changed the economics of testing creative at volume.
- 212021
Built the analytics practice
After too many arguments about attribution, tracking became a service in its own right.
- 232023
Crossed one crore a month in managed spend
Across performance, SEO and content, with the same senior led model.
- 262026
140 brands and counting
Still no account managers who do not touch the account. Still one number per engagement.
Ask the people who pay us
The difference was not the ads, it was that they fixed our follow up first and then ran the ads. Our cost per consultation dropped by more than half and the front desk finally has a system.
They were the first agency to tell us our reported return on ad spend was hiding a loss. Painful call, right call. Nine months later we are profitable at three times the spend.
We had been paying a trade portal for eleven years. Now most of our export enquiries come to us directly. The factory film alone shortened our sales calls.
Come and test us on a small thing first
Most of our long term clients started with one service and one month. That is a perfectly good way to begin.