Google Ads
Buy the demand that already exists
Search, Shopping, YouTube and Performance Max campaigns built around one number: cost per qualified lead or cost per order.
Starts at Rs 20,000 per month
Google Ads works when somebody is already looking for what you sell. Our job is to be there at that exact moment, at a price that still leaves you a margin.
We start by rebuilding the account structure around real search intent instead of broad guesses. Wasted spend usually hides in three places: loose match types, missing negative keywords and conversion tracking that counts the wrong thing. We fix all three before we touch the budget.
After that it is a weekly rhythm. Search term reports on Monday, landing page tests through the week, budget shifted to whatever is actually producing revenue. You see the same dashboard we do.
What is included
- Search, Shopping, Performance Max, YouTube and Demand Gen
- Conversion tracking that counts leads and sales, not clicks
- Weekly search term cleanup and negative keyword building
- Landing page and offer testing, not just bid changes
- Call tracking and offline conversion import for sales teams
How we run it
- 1
Audit and plan
We audit the existing account, competitor ads and the landing page, then agree a target cost per lead before spending anything.
- 2
Build and launch
Campaigns, tracking, negatives and creatives go live together so day one data is clean.
- 3
Test and optimise
Weekly search term cleanup, ad copy tests and landing page changes based on what the data shows.
- 4
Report and scale
Once cost per lead is stable and repeatable, we widen keywords, geographies and budget in controlled steps.
Google Ads pricing
Pick the package that matches where you are. You can move up or down at the start of any month.
Starter
One campaign type, for businesses spending up to Rs 50,000 a month.
Live in 5 working days
- Up to 2 campaigns
- Conversion tracking setup
- Weekly search term cleanup
- Monthly report and call
- Ad copy refresh every month
Growth
Search plus Shopping or Performance Max, for spends up to Rs 3 lakh a month.
Live in 7 working days
- Up to 6 campaigns
- Full tracking plus GA4 and call tracking
- Landing page conversion testing
- Weekly report and fortnightly call
- Creative and copy testing every two weeks
Scale
Multi channel account management with offline conversion import.
Live in 10 working days
- Unlimited campaigns
- Offline conversion import from your CRM
- Feed management for Shopping
- Dedicated strategist and weekly call
- Quarterly incrementality review
Prices exclude GST. Ad spend is paid by you directly to the platform, we never mark it up.
Google Ads in the wild
D2C skincare brand went from 1.4x to 4.6x blended return
A profitable looking account was losing money once shipping and returns were counted. We rebuilt reporting around contribution margin, fixed the product feed a...
B2B software company tripled qualified pipeline in two quarters
Moving reporting from lead count to pipeline created changed every budget decision, and the pipeline followed.
Questions about Google Ads
What is a sensible starting budget?
How soon will I see leads?
Do you charge a percentage of ad spend?
Often taken together
Ready to start with Google Ads?
Book the package that fits, or send us your numbers first and we will tell you honestly whether this is the right place to spend.