Industry playbook
Fitness and Wellness marketing that respects how the category actually works
Membership and class booking campaigns for gyms, studios and wellness brands.
Fitness marketing has a short window. Somebody decides to join, and if the trial is not booked in the next two days the intent fades.
We run trial and free class offers as the main conversion, keep the follow up automated, and use member transformation content as the creative backbone because nothing else converts as reliably in this category.
Where it usually breaks
- January spike followed by nine quiet months
- Trials booked but never attended
- High member churn after three months
- Trainers too busy to create content consistently
Our playbook here
- Trial class booking as the conversion event
- Automated reminders so trials actually get attended
- Member transformation content shot in monthly batches
- Retention offers to lift the third month drop off
Where we would usually start
For most brands in this category, these are the first services worth running.
Let us look at your fitness and wellness numbers
Twenty minutes on your account and we will show you the two or three things costing you the most right now.