Industry playbook
E commerce and D2C marketing that respects how the category actually works
Catalogue ads, feed hygiene and creative volume for brands selling direct.
D2C in India lives and dies on contribution margin. We work backwards from your blended CAC target, then decide how much of the budget goes to prospecting, how much to catalogue retargeting and how much to creative production.
Feed quality is usually the fastest win. Titles, GTINs, product images and availability data decide whether Shopping and Advantage Plus catalogue campaigns can even find buyers.
Where it usually breaks
- Blended CAC creeping up while return on ad spend looks fine in platform
- Creative fatigue after three weeks on the same hero video
- Product feed errors quietly blocking half the catalogue
- Cash stuck in inventory that ads are not pushing
Our playbook here
- Feed audit and fix before any budget increase
- Catalogue plus broad prospecting split with a clear testing budget
- Monthly creative batch judged on thumbstop and hold rate
- Post purchase email and WhatsApp flows to lift repeat rate
Where we would usually start
For most brands in this category, these are the first services worth running.
Let us look at your e commerce and d2c numbers
Twenty minutes on your account and we will show you the two or three things costing you the most right now.