D2C skincare brand went from 1.4x to 4.6x blended return
A profitable looking account was losing money once shipping and returns were counted. We rebuilt reporting around contribution margin, fixed the product feed and tripled creative output.
The problem
Platform reported return on ad spend of 3.2x while the bank account said otherwise. Forty percent of the catalogue was disapproved in Shopping because of missing GTIN and image issues, so budget was concentrated on six products.
What we did
We rebuilt the product feed, which brought 214 products back into Shopping and catalogue ads. Reporting moved to contribution margin after shipping, returns and cost of goods. Creative production went from two assets a month to twelve, tested on a fixed budget line, with winners graduating into the scaling campaign.
More results
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ReadYour turn
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