Coaching institute filled two batches before the season started
By running an early counselling campaign eight weeks before the usual admission rush, the institute filled two batches at a 44 percent lower cost per admission.
The problem
Every competitor started advertising in the same three week window, which pushed cost per lead to Rs 640 and made the phone lines unusable. The institute had no presence outside that window.
What we did
We started eight weeks early with a free counselling session offer, targeting parents rather than students. Faculty and result videos ran on YouTube for reach at a low cost, with Meta handling the booking. A simple slot booking page replaced the phone number, so counsellors got a calendar instead of a queue.
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ReadYour turn
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