Skin clinic chain cut cost per consultation by 61 percent
A three branch clinic was paying Rs 310 per enquiry through lead forms and converting almost none of them. We moved everything to WhatsApp, rebuilt the creative around the doctors and fixed the follow up rule.
The problem
Lead forms were producing volume but the front desk was calling people two days later, by which time the patient had already booked elsewhere. Creative had not changed in five months and video retention had fallen below 8 percent at the 25 percent mark.
What we did
We rebuilt the account around WhatsApp click to chat with an auto reply that asked three qualifying questions. Six new doctor led vertical videos were shot in one day. Placements were cut down to Instagram Reels, Instagram Feed and Facebook Feed after placement level data showed Stories costing four times more per conversation. A simple booking page with call and WhatsApp tracking replaced the old landing page.
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