Component manufacturer replaced trade portal dependence
Technical SEO and a factory film brought direct export enquiries that no longer needed a trade portal subscription.
The problem
Almost all enquiries came through a paid trade portal at a high annual fee, with heavy competition on the same listing page. The company website did not use the technical terms buyers actually search.
What we did
We rebuilt the site around specification level pages, one per product family with tolerances, materials and certifications. A factory walkthrough film answered the capability question upfront. Search campaigns ran on industrial terms in three target countries with an order size qualifier in the form.
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