Restaurant group lifted weekday covers by 38 percent
New photography, a tight radius campaign scheduled around meal times and a weekday offer moved the quiet days.
The problem
Weekends were full and weekdays were at 40 percent capacity. Photos on Google and the delivery apps were three years old and shot at night with a phone.
What we did
One shoot day per outlet produced a fresh image library and eight food reels. Campaigns ran inside a four kilometre radius with day parting around lunch and dinner. A weekday only offer ran Tuesday to Thursday, tracked with a unique code so the impact was measurable.
More results
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ReadYour turn
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